"If you stay true to the process, and you're disciplined with regard to the milestones that you are aiming for, and the rigor that you apply to the process, things always turn out well."

For this episode of Designing Futures, Angela is joined by Scot Herbst, a creative design director of Herbstprodukt, and his father, Walter Herbst, the founder and former CEO of Herbst LaZar Bell and currently COO of Herbestprodukt.

Scot and Walter share their ‘WFB’ experience - their “Work From Boat” work-style. Walter tells us about his journey through the historical and cultural movements of the Industrial Design Industry, and the ebbs and flows of sustaining a design career over the last 40 years.

Scot discusses following his dad’s footsteps in design and working at Herbstprodukt - a design, brand, and strategy consulting agency with internal design teams based in Silicon Valley.

We discuss Walter’s contributions to the education of the Industrial Design field - creating the Master’s degree in Product Design and Development Management program at Northwestern University, where he is currently a director and professor of the program.

Join us next week for Pt.2!

Stay tuned for Walter’s book called “No Excuses Innovation” coming out in August this summer!

Learn more about:
Scot Herbst at Linkedin and Walter Herbst at Linkedin
Herbstprodukt at herbstprodukt.com